Post about "Finance"

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Bad Credit Small Business Loans – Bad Credit? I’ve Still Got Something For You!

Have a business dream in mind, but not the money? Have been called a dreamer for too long, when you know you have the potential….but not the funds? Your sole drive is to be your own master and so you want to start your own business venture, but cannot start off with the small financial reserveS you have? Well…….. there’s no point asking the ‘what’s common in all these’ question, because they all mean but one thing-you want to start your own business, but need the capital to kick start it. If you’re one of them who dreamt big and are sure of your potential, but haven’t got the perfect credit record for it-just give it a go with Bad Credit Small Business Loans.Bad Credit Small Business Loans are perfect for beginners in business. With these loans, you can start a new business or expand your already existing one. When taking a Bad Credit Small Business Loan for starting a new business venture, you will need capital to buy office space, hire labour, buy office machinery and other necessities, to acquire a licence for your business, etc. A small financial reserve cannot support such expenses and this is why such loans are perfect! When taking Bad Credit Small Business Loans to make additions to your already existing business, you will need capital to buy additional office space, machinery, hire additional labour, etc. Although when in business and already in possession of large financial reserves, you cannot bite into your company’s savings to fund such massive expenses. This is again where Bad Credit Small Business Loans are ideal! Bad Credit Small Business Loans can be used as business capital to purchase raw material for your next production cycle.Business loans on the whole are not extremely easy to obtain. Business loan amounts are much larger than regular personal loans and therefore more is the risk for the lenders giving them. You need to prove your business venture’s credibility (for existing enterprises) by showing profit/loss statements of previous years, nature and term of business, outstanding loans, etc. and (for new ventures) you need to be able to assure your lenders of the profits, explain the nature of your business and also explain how you will come through with the existing competition. In short, you must be able to convince your lenders that you will make enough profits to be able to sustain yourself in the existing business and will also be financially comfortable in repaying your Bad Credit Small Business Loan.Proving your credibility while displaying a ‘defaulter’s’ tag is paradoxical. This is why lenders hesitate when approving loans for someone with bad credit. Bad credit simply tells your lender that you are not reliable when it comes to repaying your loan. This is simply because individuals like you and me end up with ‘bad credit’ because of bankruptcies, late or non payments, C.C.J.’s (county court judgements), arrears, etc. No lender in his right frame of mind would want to lend money to someone he is not sure of getting it repaid from. However, Bad Credit Small Business Loans counter this whole scenario by creating loans that are specially tailored to your need and situation. To make the scene fair for lenders too, you are forced to deal with a slightly elevated interest rate to nullify the risk factor.I personally think that the deal is still good enough considering the fact that I will surely be able to repay this loan in full and on time. It will also give me a chance to better my credit statement and add some ‘positives’ to it instead.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.