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Gone are the days, when one used to invest days and months to design a perfect traveling plan. Today neither you need to go and stand in queue for transportation tickets nor roam here and there to find the best hotels for the stay. The travel industry has already shifted from offline to online mode, a few years back. Now travellers are ready with their list of traveling wishes, and it’s the responsibility of travel agency business to make their wishes come true.To run a successful travel agency business, one must need travel booking software. Your software must be smart and advanced to ease the process of booking transportation tickets, hotels, restaurants, etc. However, who would like to travel somewhere with the responsibility of looking after other activities?If you are planning to start your traveling agency, here are the must-have features for your travel agency software:
Profile Creation and booking process

The profile creation process on the travel portal should be easy. Allow the multiple profile creation options like creating using email id, through social media, or from mobile number. The profile creation will be the first action taken by the user on your society to book tickets.The booking process should be easy and short. Make sure you are not asking for too much detail in the ticket booking form, as it can divert the user to other travel agency portals to save their time.If your booking process is smooth, the customer will come again and again to book their tickets.
Customization packaging option

For traveling, tour packaging is one of the important features. Today people are very particular about their travel accommodations, activities, food, etc. Offering an option to add and subtract few activities from the travel package, will help the customer to buy the best travel package as per their requirement.Providing limited tour packages will not give your customer the vacation of their dreams. Gone are the days, when people used to make travel plans as per the availability of travel packages in travel agencies. The personalized experience will drag them to visit your travel agency software again for the best traveling experience.Also, offer them multiple packages of a particular destination by making changes like a number of days, stay in the hotel, participation in any local and cultural activities, etc. While buying travel agency software, make sure you are hiring an experienced company.
Payment method

Keep in mind the payment process is the last step of buying your product and services. Provide your customer’s payment flexibility. Offer multiple payment options like third-party payment applications, payment apps, usage of credit or debit cards.As everything is digital and fast now, make sure your payment process is fast and secure. The customer will be adding her personal and bank information, the transaction should be safe for you and the customer both. Keeping multiple payment options will even help international travellers to book tickets or hotels without facing any issues.The more options you will give, the more area of the audience you can attract. Either you can hire software development services to build your Travel agency software from scratch, or buy a white label travel solution like MakeMyTrip from them.
Multi-lingual and currency

How frustrating will it be to convert each word into a local language? While running a travel agency, you will have a wider audience. Your travel agency must be for people from different corners of the world. It is your responsibility to provide a personalized and rich experience to all the visitors.To attract an international audience, your travel agency software must have multiple languages and currencies supporter features. These features will help you to serve customers of different countries and your revenue will be more.There are many countries where people speak their local language. While booking any travel package or ticket, for sure they will check the prices. What if you cut the step of transferring the mentioned currency into local currency? It will be a huge deal for them. Reading content on your software will help them to understand your services and they will visit your software over again.
Search Option

Today, we are just one search away from the required information. The customer will not have enough time to go through your software, in brief, to find what she is looking for. Make sure your travel agency should have the search option feature. It will give the liberty to all the customers to directly find the information they are looking for.Also, you can make it a predictive search. When the customer types the keywords to find the information or services, a drop-down list will be automatically popped up below the search option. This is a great way of eliminating the long list of search results and help the customer to find the relevant information instantly.
Gallery

Will you blindly buy the product without seeing any picture? No, right! For the Travel agency business, the gallery plays an important role. Visuals are the best way to communicate with your audience. Your customers must be looking for breath-taking pictures of their vacation destination. Moreover, it will assist them while choosing hotels, vacation destinations, restaurants, etc.Make sure the gallery has the best pictures. Try to provide multiple pictures for a single destination or service. Also, you can ask your customers to provide their vacation pictures for the credibility of a customer’s travel agency.Conclusion
Traveling is not merely a way of taking a break from regular life, now it has become a profession. People look for the best and affordable packages to travel. These features will help you to build a safe and secure platform for all travellers. Prefer buying the pre-build travel software to avoid the huge investment and last-minute rush. White label travel solutions like MakeMyTrip are the best for people who are new in this business.

Search engine optimization is not an exact science. It is not easy for organizations to specialize in SEO. Given the core competencies an enterprise has to focus upon, it gets difficult to invest a significant amount of time and effort to understand the intricacies of Google algorithms, which keep changing and scaling up in accuracy related to content and quality.Although it is very true that experts and consultants can be hired to help with SEO, it is equally important for organizations to understand the art and science of SEO. SEO is a unique practice and just like any other branch of science, it involves facts that are systematically arranged and involves experimentation. The experts handling SEO continuously experiment with varied ideas and systematic knowledge for better search listings.It is irrational to assume that every website and SEO project will follow the same strategy. Google does not provide unique guidelines for every website category. Every website is unique and so is every SEO project. It involves a certain degree of experimentation in relation to evaluation and testing to understand what works best for a project.SEO is not an exact science. It not only involves scientific competencies and systematic processing of information, but also creative guidance too. These creative thoughts blend with scientific skills to improve experiments. The creative aspect of SEO involves the artistic strategy to chart new ways in which link building, content generation, social media, and the design element can improve and become more targeted towards a common purpose.Creativity in SEO also incorporates improving and adding freshness to the website design for enhancing factors associated with usability and accessibility, while maintaining consistency, related to brand image and brand personality. The basic focus of creative SEO is to constantly improve the visual and intuitive elements that keep the marketing communication constant. Even SEO masters face challenges. They are to create new/improved keywords and test the various techniques of content generation. They need to do this while producing informative, good quality, yet website-focused content.The creative aspect devises new ways. The scientific tools experiment with algorithms for desired listings and enhanced audience engagement.(1)
Trying and testing various creative strategies defines the scientific nature of an SEO activity. Deciding if the keyword rich content should be a video, an infographic, press release, blog post, or an article requires creative thinking.The Perfect BlendThe dual nature of SEO can be well understood by SEO experts who are familiar with the techniques used to analyze websites. Choosing the perfect keyword is as important as optimizing the website on that keyword. Businesses who aim to manage the dual aspect individually may take longer than the expected time. Properly analyzing the website and falsifying effective strategies to get to the top listing in Google can be done by professional experts in a better way.SEO is taking new leaps everyday with various elements that contribute to SEO. A strategy needs to be developed that involves various scientific disciplines along with artistic endeavors for maximum benefit. Such a dual nature of strategy can be developed by professional experts. SEO experts work in cohesion with the content and internet marketing team. They provide the user focused content. This is closely integrated with SEO activity; advertising, social media marketing, design and development. This ensures that the entire potential of SEO can be harnessed. (2)An SEO professional who believes that SEO is both an art and science should be hired by any business. SEO is a science because it functions according to mathematical laws, which are statistically proven, reliable, and predictive of user behavior. SEO is an art because the very mathematical models do not establish and design business objectives. Art narrates convincing stories and creates aesthetic design and quality content to the target audience. The models do not explain the user’s intention or motivation for buying the product or service displayed on the website.(3)(2)Hein, Rich. “Why Your Company Should Hire a Dedicated SEO Specialist.” 16 August 2012. CIO website. 26 March 2015
(1)Jackson, Mark. “SEO is Both Science and Art.” 05 December 2011. Search Engine Watch. 26 March 2015
(3)Petersen, Rob. “11 reasons SEO is a science; 14 reasons it’s an art.” 27 January 2014. Biznology Website. 26 March 2015

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