cyokams.info

To begin with, let us understand that any kind of marketing requires consistent and persistent efforts. Market trends keep changing and if you do not keep tweaking and optimizing, your business is sure to stagnate. This is exactly why it is highly essential that your digital marketing strategies be aligned to the most recent market trends. This helps brands better connect with their target audience and provide them with value services.Adopt a data driven strategyMore and more businesses are embracing a data driven marketing strategy. Realizing the importance of data analysis and measurement tools, they also realize that with the right data at hand, they can provide customers with better services. This data is also crucial for developing new marketing strategies and creating better ad copies, better social media content and better overall content for digital marketing purposes.Quality content to Engaging contentThe importance of quality content cannot be emphasized on enough. Today’s customers demand more – along with the quality of the content, it should have the power to hold their attention long enough to convert them. So, whether you are using blogs or articles, social media or videos, make the content worth the reader’s time. Visitors simply browse through the content – until something interests them enough to stop and read on. Compelling content not only engages but also helps sustain the attention of potential customers. This is exactly why you need to keep refining your content and making it perfect.Focus on mobile Digital marketing trends are no longer limited to the web. If your digital marketing strategies do not include mobiles, you are missing out on a very large customer base. Mobiles have formed irreplaceable parts of our lives and digital marketing strategies today without a mobile marketing plan are almost in vein. Google too has made mobile friendliness as a key search ranking factor in their algorithm. This makes it all the more important to have a mobile marketing strategy.Use visualizations to strengthen your storyCaptivating videos and graphics are a great way to strengthen your marketing campaigns. There’s a reason why info-graphics and feature images are getting popular by the day. Here are a few stats to support this theory:

46% of the marketers agree that visuals are crucial to any marketing strategy

Content with images receive 94% more views than those without.

55% content creators prioritize creating visual content to make it more engaging for their readers.

39% of the marketers allocate more budgets for the creation of compelling visual assets.
Images and videos generally have their own search index in Google and YouTube. They help in adding visibility to your business.Finally, the key to any marketing strategy today is personalization. You need to ensure that you meet the needs of your target customers. The ultimate goal of digital marketing is to deliver the right content to the users at the right time. Keep all the factors in mind while you plan for your next digital marketing campaign.

The U.S. Investor Visa program, also called “EB-5″, is a popular federal program with two goals: first – stimulate U.S. economy through capital investment and job creation, second – enable foreign investors to obtain their permanent resident visas (“Green Cards”) through such investment. Any investment under the EB-5 program could therefore only be successful if it keeps these two goals in mind. An uninformed investment, which centers only on the amount of investment, and not the end result of creating jobs through a successful enterprise, is far less likely to result in a Green Card.In other words, an EB-5 investor must make thorough due diligence to ensure that his or her investment is a “good investment”. Only then is such an investment more likely to fulfill the rigorous requirements of an EB-5 program. The first step to success in ensuring this is understanding the two different ways to make this investment: investment through a “Regional Center” (hereafter “RC”) and investment through a “traditional” EB-5 program (without a RC).Investment Using a RCIn 1992, the U.S. Government created the Immigrant Investor Pilot Program which provides for economic units known as “Regional Center(s).” These centers are private entities which submit economic growth proposal to the U.S. Citizenship and Immigration Services. They explain to the USCIS the mechanism of how their center will have a positive impact on the job market in the geographic region of the center. This allows the foreign investor to piggyback on the RC’s explanation and the economic proposal. The Center then seeks funding from numerous foreign investors, compiling each of their investment to create a more successful economic strategy than the one in which an individual investor attempts to fulfill different job creation requirements.Nevertheless, foreign investors are wary of these centers because the investor does not have a control over their money once they invest through a RC. This is a legitimate fear. However, the advantages in an investment through a Regional Center far outweigh its risks. It is imperative that an EB-5 investor understands these risks before ruling out a Regional Center route to EB-5 Green Card.The first advantage is benefiting from an expansive definition of “creating jobs” in an investment through a Regional Center. An EB-5 investment must create or preserve at least 10 full-time jobs for qualifying U.S. workers within two years (or in some other cases within a reasonable time after these two years) of the investor’s admission to the U.S. as a Conditional Permanent Resident. Usually, these jobs must be direct, that is, these must be identifiable jobs located within the commercial enterprise into which the investor directly invested his or her capital. However, unlike the traditional EB-5 route, an EB-5 Regional Center investor can also take advantage of the indirect jobs that will be created in the geographic region as a result of his or her investment. Indirect jobs are defined as jobs created collaterally or as a result of the capital investment in a commercial enterprise affiliated with a regional center by an EB-5 investor.Secondly, an “approved” RC has a stamp of approval from the US government that the center’s business plans are likely feasible and will directly or indirectly lead to job creation. Although such designation does not mean that an investment in those centers is backed by the government, it is easier to convince USCIS that the investment will lead to its proposed goal of job creation if the RC is approved.Investment through a Traditional EB-5 Program – Without a Regional CenterInvestment in a traditional EB-5 program is generally trickier and more complex than an investment through RC. Here, the investor must come up with the entire business plan of how he or she will generate the requisite number of jobs. The complexity is brought about by the numerous USCIS requirements for such a business plan.Firstly, the capital requirement for an EB-5 Green Card is a usually minimum of $1 million. The exception is that such investment may be $500,000 if the investment is in a targeted employment area (TEA), that is, an area of high unemployment or a rural area. Individual investors often find it hard to explain that the area they are investing in is indeed a rural area or an area of high unemployment. Therefore, they often end up investing the higher amount – $1 million for their green card. On the other hand, most of the approved RCs are approved as TEA investments, and thus qualify for the reduced $500,000 requirement.Secondly, all EB-5 investors must invest in a “new commercial enterprise”, that is, a commercial enterprise established after November 29, 1990, or established on or before November 29, 1990, that is either purchased and the existing business is restructured in a way to result a new commercial enterprise or it is expanded through an investment so that there is a 40 percent increase in the net worth or number of employees. While the definition of a commercial enterprise is broad, many investors do not have the requisite technical or managerial skills required for such businesses, and resultant, their investment is not very successful. Good RCs, on the other hand, have tremendous technical, engineering and managerial expertise at their disposal which allows them to run create new commercial enterprises without much of a difficulty. Consequently, with a Regional Center EB-5, the foreign national does not have to be tied with the new commercial enterprise. He or she can live, work, or travel far more easily than someone who has to continuously manage and control the EB-5 business to fulfill USCIS requirements.ConclusionAs explained above, the standards for individual EB-5 petitions are very restrictive, and therefore, Regional Center EB-5 petitions now amount to more than ninety percent of all EB-5 petitions filed. At the same time, there are more than five hundred Regional Centers approved by USCIS. The benefits of a Regional Center EB-5 do not in any way imply that investing in any Regional Center is always a better strategy for a successful U.S. Green Card. Only a handful of Regional Centers have an established track record of returning positive investments. The investor must conduct a thorough due diligence of different Regional Centers and decide which one to use only after consulting various experts in this field.

Since youth are the dominant contributors to the Gross Domestic Product (GDP), they make a great difference to the economy. All the major concern center around young population. As compared to the past, today the individuals are more financially potential and independent and it is all because of steep rise in tertiary sector. Now-a-days spending a few bucks on coffee or on shopping has become a casual activity which was very rare some time ago. It is all because of changes in lifestyle and adoption of western culture not the youth of today hardly think of ‘savings’ for the future. There is a need to focus on the disability of savings despite the fact that there are insufficient earnings.There are just few things we should understand and minor changes we should bring to inculcate the habit of investment to bridge the gap between income and spending. One should know the sum of money earned in the form of salary and the avenues where this income is spent. Now what is salary? It is the amount working people take home after deducting the tax and contributions to EPF from gross income. This balance is also called net salary. Thus, to save you need to deduct expenses from salary.Analysing goals-
Goals are basically the personally set standards which one wants to achieve to reach the target. These are our milestones which can help in taking right decisions. Goals can be set for different time periods say-
a) For one or two years, called the short term goals. They require immediate attention.
b) For five or seven years, called the medium term goals. They give us time to wait and analyse things between investment period and return period.
c) For ten or fifteen years, called the long term goals. These are meant for retirement.Opting for a suitable investment plan-
Investment plan means channelising your money in the most efficient method. Since various plans are available in the market but only right plan can reap benefits in the future and for that an expert advise is highly appreciable. After selecting an appropriate plan start your investment considering the retirement because a small amount invested today can make your future bright.Investment planning is not a one time phenomenon but it needs to be received and readjusted according to the present need and trend to make investment successful. Thus, it is high time that the youth of our country should be made aware about the best investing options and its benefits for them in the long run. Also since the young generation is the representative of the present and future economic condition of the country so they should be driven by the right motive and prospective.1. Investment – A thoughtful task making investment is not an easy task so it requires a careful analysis of its pros and cons. You should know the purpose and need for using your hard earned income in the most profitable venture. Don’t be convinced by what your friends or neighbours or relative advice you to invest in because all have their own needs. Besides realising your need you should also be aware about the risk associated with investment plan. As it is said that more the risk, higher the chances of returns, so to earn more profit you should make careful decision about your risk taking ability. Let us consider a situation where we want to buy a bungalow in next seven-eight years so for that traditional method of investment would not be efficient rather we have to invest in stock or mutual funds for an additional advantage.2. Get insurance – Financial goals can only be fulfilled when one lives a healthy and secured life. You should not get a term plan which has a greater coverages and last till 75 years at least. It should also increase with increase in income. In case of change in job where insurance facilities are not available on increase in coverage becomes essential. At any stage of Life you can suffer from health problems so you should try to get the best facilities and the most efficient as well as reliable term plan. Investing in health or life insurance not only protect you but also your family from unpredictable circumstances. The young generation should set up an emergency fund that would benefit them in long run. Thus, the youth are not that young that they do not know how to increase their earnings or make better returns. They are responsible for their own expenses and with other demands or commitments in their pay check it becomes more important to do systematic investment planning at a young age to secure life after retirement.So, it is essential to invest in better and profitable plans to lesser the risk of losing money. Also for some people investment is a means of growth as it keeps up with inflation. By calculating your ROI you can get better idea about how well planned your investment is.ROI=Investment Gains/CostsSince investing is not an easy task and requires the help of an expert so for that you need to pay them fees but with your efforts and research you can minimize it. Even you have to pay taxes on investments made. So considering all the pros and cons of investment at a young age one can make provisions for the ins and outs of funds. It won’t be always successful but then one learns from one’s mistake and experiences.Making investments at the earliest has an additional advantage and that is devoting time because if you lose your site, you have the time to make up for the loss. It is advisable not to use your short-term money for investment purpose because you would not like to block your money during the time of need. Investing at the right time and in the right plan is your ladder towards becoming rich.CONCLUSIONThe young investors should invest in equity because it benefits them to fulfil their long-term goals. Also they should not ignore the risks associated with it. It is better to start a SIP on a mutual fund scheme if you do not want to invest directly in equities.